Earning her stripes through fifteen years as brand manager of NZ Fashion Week, Myken is now a highly-sought after brand partnership specialist. She found her passion for sponsorship and brand partnership through “selling” NZFW to aligned brands, to create a beneficial relationship for both. Myken firmly believes that brand partnerships are integral to any business, but need to be managed and cared for strategically. At SummitFIJI, Myken will discuss the DNA of brands coming together and help your brand understand the possibilities of partnership. She will introduce simple tools to look differently at your business and attract and maintain great brand partnerships. If you have an authentic proposition and an open mind, there is no reason why your business cannot attain sponsorship and support from great brands. Myken will also challenge you to think the positive impact giving back can make, not only for your brand, but for the world.